The comments by Heard are the spin. Most JW's won't even blink. Most of us wouldn't have at one time.
Its that they are being practical, and because the growth is so outstanding and huge (MASSIVE!), the funds donated just can't keep pace with the growth! But you guys have been doing great with the money! Keep it up!
So thats it. Nothing interesting to most JW's. Until people get their particular button pushed and allow themselves to look closer, they will remain controlled.
For me it was blood. For my wife, disfellowshipping. For a buddy of mine it was 1914. For many others its being treated unfairly or seeing corruption that allows them to consider the possibility the religion isn't special.
Thats how people leave. It has to be something meaningful to THEM. The branch itself has plenty for everyone to work with to get out, but the narrative and control is strong.
I will say though, when someone gets their button pushed.......it usually leads to a pretty fast wake up.